Tuesday, March 31, 2009

like a audient..

Community comes in many forms, medium, sound, pictures, words all are a certain kind of community. Modern ways of community, in most cases, contain more than one component. For example, people often combine them together to form a new outcome and it certainly become more attracted.

Let’s take commercial video for example, which I mean is advertisement. When advertisers make video, they have a very direct purpose such as convince people to buy their products, make people believe that their products are the best in order to increase their sales and profits. We are all the audients of the advertisements since we watch television in our daily life and I am not an exception. Suppose I watch a video, how will I make a judgment about the products and make a decision whether buy or not? I think there are many factors that can influence my decisions. First of all, the whole view of the advertisement. That is, the visual enjoyment. Is the video funny, beautiful, and attracted? All else equal, I will prefer one that is more beautiful. In this sense, I think the video makers are supposed to make the pictures clear and beautiful. No matter what the content is, it is the most important to persuade people to sit down and watch. Consider if no one is willing to watch the advertisement, it makes totally no use to make the content better. Another factor that is equally important with the picture is the content. I think the content should be reliable. I prefer the real results from the public researches. Based on the scientific results, it will be easier to convince people that their products are better.
If advertisers meet the two important requirements above, the advertisements are supposed to be good, but not perfect in my view because I think the perfect thing should be creative. If you want to be outstanding, you should insert something special and creative. If in that case, I think the audients will convince you in most times.

Saturday, March 21, 2009

literacy #4 blog entry #5

When I got to the campus in January, I make a chat with many blanks. Every blank represent a day. So when a day passes, I fill the blank with a color. I told myself that when all the blanks are filled, it is time to go home. This morning, when I color the march 20th blank, I suddenly realize that most of the time in this semester has gone, even I failed to recognize. I ask myself what I have learned and whether I regret wasting time in the past. After thinking hard, I think I was dong just ok but there is still a long way to go in my time management. And it leads me to think a kind of literacy----time management.
Time management is a set of principles, practices, skills, tools, and systems that help you use your time to accomplish what you want. First of all, time is limited. Time is a very special resource in that you cannot store it or save it for later. Everyone gets the exact same amount of time each day. If you didn’t use your time wisely, you can never get it back. Secondly, time is scare. We often feel like we have too much things to do and not enough time. In a certain degree, it will leads to an unfilled life. Time management helps you use the time that you do have in better ways. Thirdly, you need time to get what you want out of life. It means you need time to do almost anything worthwhile in life. You need to learn how to make time for the thingk that are important to you. Even if you can only afford to give a small amount of time each week to your goals, you would be surprised at how much progress you can make. What’s more, you can manage time well, you can accomplish more with less effort. When you become more productive using improved time management skills and tools, you can accomplish more with less effort. Reducing wasted time and effort gives you even more productive time throughout the day. Both of these allow you to make time for a wide range of activities that bring more balance and fulfillment to your life. Since everyday we have too many choices to spend our time, time management helps us to make conscious choices so we can spend more of our time doing things that are important and valuable to us.
Now that most of the semester has gone, I think it is time I tried to manage my time better in the coming days. In this case, when I go back to China in May, I will be proud of myself without regret.

Friday, March 20, 2009

literacy #3 blog entry #4

Chinese chess, or xiangqi in Chinese, is perhaps the most popular board game in the world, played by millions of people in China, other parts of Asia, and wherever Chinese have settled.
It exercises the brain in much the same way as western (international) chess, but it is much faster moving. The movement of the pieces tends to be more fluid, the positions more open. In a sense, it is all “middle game.” There is no careful buildup of pawn structures, the major pieces come into play immediately and drawn-out endgames are rare.
I regard Chinese chess as my literacy because not only I love it but I can play it very well and benefit from it as well. I start to play chess when I was eight. Since Chinese chess is a kind of brain exercise, it helps me develop deep thinking towards the things. It shapes my value and form my initial opinion toward the life. Also, it helps me become a patient and calm person, which is very important in our way to success. In order to compete chess with other adversaries from other cities, we all need to travel to a certain city and get together to play. Several days’ spending with friends is a very valuable experience in my life. During the time we spent together, I slowly learn how to understand others, how to become a considerate person and how to put the benefit of the team in the first place. They all play a crucial role in my later life. Furthermore, chess present the love from my father. It is mu father that teach me to play and encourage me whenever I fail. I will never forget.
Chess is very important to me because it is my everyday literacy. I can play it and benefit from it.

Wednesday, March 18, 2009

literacy #2 blog entry #3

The second literacy in our everyday life I want to say is the personal character. Personal character traits are the attitudes you have toward your activities and the challenges they present. These traits may be positive, negative or often in between vary from person to person, depending on the situation. As we know, positive personal character traits result in achievement of goals and success. Negative character traits can lead to failure or frustration. Most of these traits are established through training from parents, while others are gained from peer groups.
I regard personal character as a literacy means that people who have a positive trait own the literacy. For example, people who have the literacy will behave plucky instead of cowardly. Facing some difficulty, they will be determined instead of discouraged. They hold the ability of confident instead of unsure. Doing something important, they will be conscientious instead of careless. When doing something need effort, they will be hard working instead of lazy.
I regard literacy as the entire asset you have. Positive attitude is a critical literacy in everyone’s life because it is the key to success.
I still can remember the time when I complete with adversaries from all over the country in chess. At first, I lost three times in a row. We totally had 12 competitions. At that time, I can either just be sad or adjust my mood. Luckily, I chose the latter. I said to myself “it is not a big deal, the competition just begins and I still have many opportunities. Being beat three times just means the past; I will stand up and fight.” Holding this thought, I did real well in the next nine competitions and finally achieve the second price. I think it is the attitude that make a difference.

literacy #1 blog entry #2

By the reason of that I really do not have ideas about how to write the blog entry. I visit haoshuai’s blog and the things she writes give me some thought. So I decide to write my first literacy---language.
Language is obviously a vital tool. Not only is it a means of communicating thoughts and ideas, but it forges friendships, cultural ties, and economic relationships. Language is such a literacy that we may ignore but play a critical effect in our day-to-day life.
We can come back to the history to figure out the importance of language. For example, the scholar Benjamin Whorf has notes that language shapes thoughts and emotions, determining one’s perception of reality. John Stuart Mill said that “language is the light of the mind.”
With the development of the modern society, changes occur everywhere and everyday, however, the importance of language becomes more and more apparent. To me, who use English as a second language, language, of course, is knowledge and literacy, and in our world today knowledge is one of the key factors in competitiveness. We come to the United States, which use English as its office language. We need to speak, write, listen, and read all in English. In order to do well in the study and adapt to the circumstance here, we are supposed to learn English well.
Here is a story happens in my sister’s home when I visit her with haoshuai in spring break. According to the two story haoshuai writes, I thing the reason causing the misunderstand is the pronounce. Consider that we live in different countries, so we have accent. As a consequence of it, it sometimes leads to some confuses in one word. For it is different for us to pronounce “glass” clearly distinct from “grass” . What’s more, when I try to teach him Chinese, it seems really hard for him to speak a word like our Chinese, the native speakers. In this case, confuse happens. Another story I want to say is for haoshuai and I come from different cities in china, we have our own dialects as well. So when I talk to my sister in Fuzhou dialect, she has totally no idea what we are talking about. Same things happen in Mark. Every time we sit together and chat in mandarin, the office language in china, Mark seems to be curious about what we are talking about, so he keeps asking “what? What?” He says he really wish he can understand Chinese. It is a funny story, but I think it reflect the importance of the language. It is certainly a literacy in our daily lives

Sunday, March 1, 2009

respose to Literacy in three metaphors

In “Literacy in three metaphors”, which is written by Sylvia Scribner. The writer defines the literacy as three characters, the “literacy as power.” “Literacy as a state of grace.” “Social meaning of literacy: a case study.” In general, I agree with what the writer says, however, I have some own view towards the meaning of literacy. To me, literacy is sort of grace. And as we talk in class, all the asset we have can be defined as a literacy. So piano, hand-writing, music, singing, dancing, text message are all literacy instead of just writing. And literacy plays an increasing important role in our modern society. For example, as the growth of the modern society, computer slowly replace the labor work, in that case, it is very important for a worker to have the basic computer literacy. What is the same is that the accountants are all supposed to own the basic finical literacy. It is no doubt that the more literacy you have, the more skills you master. And in the modern society, only the people who master the most skills can stand out and win the competition.