assignment#2

http://v.youku.com/v_show/id_cj00XMzA4NDYxMzI=.html

This is a video of advertisement. It has its commercial effect. As we see in the video, the boy buys two Coca Cola. When we see this, we might think, it is an advertisement of Coca Cola. However, to our surprise, the boy uses them as a stepping-stone in order to buy the Pepsi Cola. And then go away with the Pepsi Cola, leaving Coca Cola there on the road. It is a very short advertisement, but it gives me a deep impression, and that is what the advertiser looking for---using short and simple story or something else to give audients a deep impression.
At the first sight I think it is funny and deeply influential. However, when I think deep about it, I came up with some question; for example “What message does this advertisement carry and aim at passing to us?” “Does the message reflect the true in our day-to-day life or it convert the wrong message to people just for the purpose of increasing quantities they sell?”
Obviously, now that it is an advertisement of Pespi, it intents to convince consumers that Pepsi is good and we are supposed to buy and drink it everyday. However, since Pepsi is a soda, it means soda is good and we need to drink it in our daily life which I totally disagree with.
Soda is one of the drink people drink in their daily life, but as I know, soda contains many side effect to people especially the couple who are going to give birth. The scientists form Harvard do an experiment on the killing of sperms associated with the cola, a kind of soda. They conclude that cola will directly hurt sperm and affect men’s reproductive ability. What’s worse, it likely results in a babies born disable. In addition cola do harm to the sperm, it prevent the absorbing of calcium and affect children growing up.
We send and recessive message all the time. Video is certainly a form we receive message, but since some commercial purpose, it may contain the mislead message such as the Pepsi advertisement. In that case, we need to develop the ability of tell the fake from the true and benefit from it.

http://image.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%BD%F0%BE%A7%BB%A4%CA%A5%BB%F0&in=14234&cl=2&cm=1&sc=0&lm=-1&pn=7&rn=1&di=76255300&ln=140
2008 saw many changes in China, both good and bad. 2008, the Olympic Games was held in China. 2008, the Tibet wants to independent from China. And the photo is a famous photo online that is popular among all Chinese. And the thing happened in the photo will never fade to the time in every Chinese’ memory.
As we see in the picture, there is a beautiful disable girl seating in the wheel chair. She tightly holds the torch with her body in order to protect the torch from being attracted by the men. She is so brave that acts like an angel. And there is a guy being overwhelmed by a gun. As a Chinese, we all know, what she protects is not just a torch, but the represent of China; the represent of the peace of the world and we admire what the girl has done in the picture. This is a story happens before the Olympic Games. As a rule, before the Olympic Games, the torch will be passed all around the world. Local time April 7, 2008 in Paris, a beautiful girl seating in the wheel chair get the task to pass the torch. Her name is jingjin and she is a fence-player in the national queue. After selecting, she gloriously became a member of passing the torch in Paris. When she started to pass the torch, some Tibet people who support Tibet to independent from China attacked Jingjin and the torch. The stirring moment, which shoes in the photo, came. Jingjin turned her body and protect the torch with her body. And the attacker immediately is overmastered by the local police.
However, the Americans, who have no idea of this history, may see the photo in a total different ways; they may focus on the gun and think that the gun attack people at the first sight instead of the protecting act by jingjing. They react that way due to the lacing of knowledge of this history. A few questions like “what is the picture portrays?” “Why is the gun attack the people?” come to their minds. As we Chinese, the photo seems to say: “we Chinese will never give in to the arm and we will never give up the right to keep the unit of our mother land, China. We will try all we can do, even sacrifice our lives to protect the peace of our mother land.” Also, the picture encourages Chinese people who are living overseas as well. After that, Chinese people all around the world begin to get together to protect the passing of the torch in their areas. In the case, we Chinese let the world to see our solidarity and our decision and strength to protect our mother land. On the other hand, the picture may mean no educational meanings to the Americans, for as much as they have no knowledge of the event. Consider what if they know the event, will it encourage the Americans the same as it does in Chinese people? The answer is absolutely no; by the reason of that it cares about the unit of China but some of the Americans totally do not care about it and some even support the independent of Tibet. As a consequence of this, instead of being encouraged, they may feel and act in an opposite way.
A picture can mean two opposite meaning to the people in different countries. It results from the cultural diversity. Even in American, people may react in different ways for the different believes they hold. As a result of this, I think when we communicate with others, whatever forms we use—photos, conversations or videos, we should take the cultural diversity and the various views different people may have in order to reduce the unintended conflicts.
http://www.youtube.com/watch?v=wZHmsVRshwU

We all need friends, but as we grow older and older, we meet more and more people. Some of them are our friends, but some of them are just strangers. Everyday there are always people stepping out of our lives and new people stepping into our lives. The fact leads us to think a problem: “what is a friend?” or “what is a true friend mean?”
The video use a very funny way to give us the answer of what is a friend. It uses the model of question and answer and combined the words with cartoon people. It attracts people at the first time they watch it. Also the words are great and give audients a deep impression of what a friend is. It states “a friend id someone who will compliment you.” “a friend will cheer you up when you are sad.” “A friend will let you win sometimes.” “A friend will remember your birthday.” “A friend is fun to be with.” “And a friend will make you smile.” At last it concludes: “it is nice to have a friend.”
In general, I agree with what the video says, but I think it just misses something. I think we should add something in order to make it perfect. A friend is someone with whom you dare to be yourself. They make you to put on nothing, only to be who you really are. You can say what ever you think, so long as it is a true yourself. They will stand by your side forever even in the condition that others may easy to misjudge you. They can avow your little vanities, hates, envies and embarrassment. They understand you, you can cry with them, laugh with them., share them what you have in mind and secret as well. And the most famous saying is that: “A friend in need is a friend indeed.”
Nothing can be perfect, so does the video. I love it, both the words and the way it express the ideas to its audients. But I just think the content is not integrity. So I think it should add more content into it so as to make it perfect.